AppDirect

USA

Background

AppDirect is the only end-to-end commerce platform for selling, distributing, and managing cloud-based products and services to succeed in the digital economy.

The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device, with support. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Jaguar Land Rover, Comcast, ADP, and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy.

Requirements & Challenges

Swisscom, one of Switzerland’s largest IT and communication service providers, launched with AppDirect in 2012. Their biggest goal was to remain relevant to their large customer base by growing into new areas through consolidating their user experience onto one platform. To fulfill this goal, the AppDirect cloud service commerce platform needed to be integrated into the core system of Swisscom.

Key Challenges:

  • Help Swisscom end users find, buy, use, and manage cloud services from one platform.
  • Help the Swisscom business team onboard new products and services quickly and cost-efficiently on the AppDirect platform.
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Our Solution

After understanding the architecture of the AppDirect cloud platform, we had extensive discussions with the integration and business teams of Swisscom to understand their requirements. Using this information, we developed the following solution:

  • AppDirect cloud service commerce platform was customized according to the needs of Swisscom.
  • Swisscom's core platform was integrated to the AppDirect cloud platform with the help of REST APIs.

Key Benefits

  • Single platform for Swisscom customers to find, buy and manage their value-added services.
  • Swisscom was able to scale its value-added offerings rapidly without modifying its core platform.
  • AppDirect was able to add one more client to its platform without incurring high development costs of in-house development.
  • One more happy client and repeat business for Jellyfish Technologies.
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Result

After the integration, the Swisscom team was able to seamlessly onboard and manage their value-added services on the AppDirect cloud platform and the end-users of Swisscom were able to find, buy, use, and manage Swisscom cloud services from one platform.