SEO stands for Search Engine Optimization. It is a technique which helps search engines find and rank your website higher than the millions of other sites in response to a search query. Improving website ranking is very important to get success in online business.

There are several terminologies associated with SEO:-

Keyword Density:- It is the percentage of times a keyword appears on a web page compared to the total number of words on the page. For Ex:- If the word “Grails” appears on the page 10 times and the total number of words in the page are 200. Then the keyword density of that word is (10/200) * 100 = 5%.

Backlinks:- Backlinks are extremely important for ranking higher in search engines. These are incoming links to a web page. Getting a backlink from a high PR(Page Rank) website is better than getting a backlink from a low PR website. Relevancy is also a very important factor here. If your website is on “Open Source Technologies” and you are getting a backlink from a related website then the value of that backlink is much more.

Meta Tags:- A meta tag is a tag in HTML that describes the contents of a Web page. I think it is necessary to define meta tags in a page but it isin’t enough.

Content:- Content is the king. If the content is well-written, unique(not copy-pasted) then it matters a lot in search engine ranking. You need to get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.

Target Keywords:- Target keywords are those words/phrases which you know people are searching for, and making sure that when these keywords are searched for your site will be in the result pages.

In order to improve your website ranking the following steps can give good result:-

  • Update Website Regularly
  • Use target Keywords frequently in webpage
  • Open directory submission like DMOZ
  • Use of flash and other multimedia content should be avoided.
  • Use Google’s keyword tool for keyword suggestion.
  • That was all about SEO basics.
    Thanks 🙂