Fintech
Web Application
Be-IQ is a multi-award-winning platform that provides highly engaging and behavior-centric suitability solutions for financial advisers and businesses.
Using a gamified approach, Be-IQ conducts frequent behavioral and experimental research which helps financial institutes understand their client’s behavioral profiles, their risk-taking personality, and how their behavior influences their key financial decisions.
The company was looking for a seasoned technology partner to bring the idea of gamified quizzes to life. They wanted to work with a team that understood the concept, could prototype it and finally execute it. Security and stability played an important role since the micro-site would be integrated with the banking web app.
After understanding the client’s requirements, we developed the following solution:
Development of highly secure and interactive IFrames to conduct gamified quizzes
Engaging UI and animations of the IFrames were designed for higher interactivity
Development of theme-specific user interfaces for different banks’ web applications
Development of Be-IQ profiler with a behavioral rating scale (BRS) to identify financial vulnerability
With our help, Be-IQ was able to launch the Be-IQ Profiler which delivered several outcomes, such as:
Individual data against specific modules
Behavioral risk score (BRS) for investment planning and identifying the financially vulnerable clients that are missed by other risk suitability services in the market
A consumer-facing Myers-Briggs type report that enables a foundation for financial wellbeing
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