You must have come across this famous saying at one or another point in your life. When it comes to a business website, its content plays the role of making that first impression on its prospective client.
A company’s website is the first thing that people notice before making a purchase or signing a deal. If your content is fresh and informative, it increases your brand value, otherwise, it leaves a bad impression which leads to higher bounce rates. Therefore, content becomes an important tool to build trust in the business.
Updating content, keeping up with the latest trends, managing and executing what a company has to say is not as simple as it sounds. This is where the content management system (CMS) comes into play.
Let’s take a look at what CMS has to offer.
What is a content management system (CMS)?
A Content Management System (CMS) is a tool or software that helps users create, edit, manage and publish web content without the need of having specialized technical knowledge.
CMS has two components:
- Content management application (CMA): It is a graphical user interface that allows content creators to create, edit, design, upload, and remove digital content from a website without needing HTML knowledge or an IT expert.
- Content delivery application (CDA): It is the back-end service that takes up the content created in CMA and turns it into a working website.
Now let’s take a look at some of the important CMS statistics:
- The global CMS market share will reach $123.5 billion in revenue by 2026, according to Zion Market Research.
- WordPress is one of the most popular content management systems, holding a monstrous 61.9% share of the market, according to W3 Techs.
Why choose a custom CMS?
A Custom CMS is a solution tailored according to your requirements. Unlike online available content management systems, a custom CMS development takes up a more time and money, but the resulting advantages are worth the initial investment.
Let’s go through some of the key benefits of using a custom CMS.
Key Benefits of custom CMS
- Better performance
Online available content management systems are designed to cater to a large audience by offering as many features as possible. These multiple features often result in confusing the user.A custom CMS contains only the features that a client needs, so no chunks of useless code. This results in better performance and in higher loading speed that is favorable for visitors and also beneficial for SEO ranking.
- Pitch perfect appearance
Online available CMS may offer a wide choice of designs, color schemes, and website builder features but even after so many choices, users may not find what they are looking for. However, a custom CMS is created with what the brand wants in the first place which helps the user to create a pitch-perfect appearance that strictly corresponds to the brand identity guidelines.
- Advanced security
With open-source CMS the chances of being hacked are more as the code and its vulnerabilities are available for everyone. Though, in a custom CMS, the code is known to only these two parties:
- The development team
- The client
- Professional CMS support
A custom CMS values its clients and their business reputation. Therefore, a dedicated team of developers would always be there to take up its users’ doubts, fix a bug, update features or make a modification to the system.
- Better scalability
At the planning stage, a development team takes account of the client’s business strategy and plans for the future. Accordingly, a custom CMS is built for their company along with all necessary provisions for the future growth of scale and functionality.Besides them, some of the key factors that determine the efficiency of the custom content management systems are:
- Well-structured and intuitive content organization
- Diverse built-in and customizable content templates
- A high level of automation
- Reduced costs for content development and publishing, translation, website maintenance, and compliance.
Custom CMS development with Jellyfish Technologies
Jellyfish Technologies’ experience in CMS consulting and development allows us to bring full-fledged content management systems to our customers.
We help businesses design their websites in line with their goals, not just around how a particular off-the-shelf CMS platform works.
Moreover, our custom CMS solutions are simple to use, highly secure, rich in functionality, and offer an incredible degree of customization and personalization.