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A Comprehensive Guide to Mobile App Development in 2023

Did you know?

According to the CIO  more than half of the businesses have planned major mobile projects in the coming years.

Planning and developing a mobile app that meets the demands of the market and customers is an important and lengthy process. To ensure smooth development, businesses must understand all the different steps and factors involved in this process.

In this article, we will discuss the step-by-step strategy for developing a successful mobile application for businesses to boost their recognition and profits.

Let’s begin!

How to plan and develop a successful mobile app for your business

Long story short, the app development process can be done in three just phases:

  • App discovery
  • App development
  • Maintenance and update

These three processes involve collecting user feedback on apps similar to your idea, strategizing your product with the technology team, and creating a launch roadmap.

When the team of developers starts working on the code, the development process of the mobile app begins and the total time taken to create it is determined by the complexity of the code. Following the launch, maintenance and updates are provided on a regular basis. This is also referred to as an ongoing process in which businesses make improvements based on customers’ feedback.

Let us now guide you through a step-by-step process of developing a successful mobile app.

1. Develop an idea

  • Develop an idea and concept for your app –For a successful mobile app, the idea must be unique and market-driven. Instead of focusing on what you want, generate ideas based on what your customers want.Before you create your framework, ask yourself the right questions, such as:
    • How would it benefit the users?
    • What is the app’s primary goal and function?
    • How can you interact with the user?
  • Perform market research –Examine all competitors and similar apps in the market to analyze how they work, what services they offer, and how they solve the problems of customers. Doing so can help you come up with your own unique selling proposition and strategy.Market research will also assist you in determining the user interface paradigm, target audience, and marketing languages to employ.
  • Know your audience –Find your target audience, their demands, preferences, and technology needs before preparing the strategy for your mobile app. This will help you design an app that is easy to use and customer-centric.
  • Develop a strategy –Now that the goals and objectives have been established. It’s time to make a list of the strategies that you’ll include in your framework and work accordingly. Create a flowchart with the tasks you’ll be distributing to the teams along with deadlines. You can also fit the budget for the project in this flowchart.Find out the best platform for your app and don’t forget to consider different devices the app may be used on. Furthermore, work on app connectivity and security measures.

2. Plan your app’s UI/UX vision

  • Plan out your user interface and user experience –User experience is the most crucial aspect of your application that attracts customers and helps in its success. Therefore, planning the user experience ahead of time can be advantageous.While you are developing the mobile app, start by outlining the user’s journey. This will help you understand the software, facilitate navigation, create an intuitive user interface, and so forth.
  • Prepare a roadmap –Once you have planned out your UX, you’ll need to create a document that covers your objectives, budget, and goals.It will help you clarify your vision while mapping each phase of the development process.A step-by-step procedure that helps your developers comprehend their clients’/users’ requirements is highly recommended for successful mobile app development.

3. Start the action plan

  • Gather investors for the pitch –Now that you have an overview of your mobile app development and all of your strategies are in place, it’s time to pitch potential investors on your app idea.Make contact with the appropriate individuals, businesses, or investors and explain the idea behind your app. This will help you find more assistance in developing your mobile application.
  • Build your mobile application –The development process is divided into two main sections:
    1. Scrum
    2. Quality assurance
    Let’s get a good picture of both processes.Scrum is a project management framework used by a number of software development organizations. This method consists of sprints spread throughout a project’s lifecycle. Each sprint ends with an evaluation of the work.What does the scrum method involve?The senior developer begins the app’s architecture with design.Every week, the rest of the team adds features to the app, and then a review is conducted to see how far the mobile app development has progressed.Next comes quality assurance.Quality assurance is all about finding faults and errors in the app’s code. The QA team discovers the bug and informs the development team, which subsequently addresses the defects as part of the scrum process.

4. Launch and promote the application

  • Launch your application –After spending so much time and effort developing your mobile app, it’s finally time to show the app to the rest of the world. It’s not enough to just put it in the app stores, you also need to engage and understand the market and target audience for your mobile app.Therefore, create a launch strategy, a website, and a social media presence to interact with a large audience. Furthermore, to entice the audience, include samples of your app, early testimonials, and good reviews.
  • Update and optimize for app stores –An app must be discovered by the target consumers and optimizing it to the top of the app store’s ranking will help you stand out in a market crowded with apps that provide comparable services.Follow the steps to rank your app in different app stores:
    1. Make good use of keywords
    2. Take screenshots of the app and upload them
    3. Upload a demo video
    4. Gather feedback from current customers

5. Prepare a resource management strategy

The job of creating an app does not end there. To increase the performance of a mobile app once it has been designed and launched, it must be updated and modified on a regular basis based on customers’ inputs. This will contribute to the app’s ongoing development and smooth operation.


A mobile app creation takes a lot of strategic planning to bring the app to life and be successful.

Remember to conduct proper market research and don’t rely on assumptions while developing your app. Furthermore, allow users to give feedback and make necessary changes accordingly.

Want to develop a top-notched mobile app?

Jellyfish Technologies can help you create a unique and market-oriented app that will provide solutions to all your customers’ problems.

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